The Not-So Simple Media

After recent posts on all things Befrtrand Russell and journalism, I thought it's probably about time that I produced something based upon my complementary course in Media.

*And if I don't do it now, I probably never will. Where do you simply find the time?*

The debates based upon Key Concepts from what I gathered so far are themes around:

• Power & Control
• Meanings & Culture
• Audience & Effects

One of the most interesting aspects of "power" in the media itself is the fact that many organisations are so willing and as contradictory as one another to insult the brands which they work under: http://www.bbc.co.uk/news/education-13761153. Is it perhaps a matter of "taste" or "quality" once again if the future students apply for 'facilitating' (or soft) subjects such as Media and Film and anything subject that ends in the affix "Studies"? Or is it perhaps as people redefine Bordieu's Culture Capital that the media itself, which in my opinion shamelessly dumbs itself down with mediocre programming, that the media is trying to reposition itself with the "finer" things in life". It was only yesterday as the BBC renews its Royal Charter every decade that once again programming such as The Culture Show rears its refined head once again.

Theorists such as Bordieu tried to define the logic of taste, which is the natural way we define our enjoyment, and how this idea can work logically. However, after challenging the idea that there really is no such thing as "innate" taste, culture itself can perhaps be explained through the fact that nowadays culture is constantly adapting and embodying itself upon new breeds for mass or popular culture itself. So whilst those things which may cross-over into the passive and manipulated audiences, one can perhaps appreciate that the barriers are gradually falling in terms of the social groups of those who have higher "Cultural Capital" and that the better things are there for all to see and hopefully appreciate. And whilst you don't have to consume all parts of popular culture at once, and still maintain your own niche tastes, its rather nice once in a while to still have those guilty pleasures that the mind switches off to every once in a while.

So therefore to coin Raymond Williams:

"Culture is ordinary"

Next time...if there is time...more on Strinati's opinon!